Seriousness is not in fashion, or Fashion brands urge us to be more fun.

Fashion brands with a history of several decades and with a reputation as serious players in the industry suddenly began to make infantile bright (not only in terms of color, but also the very approach to style) and even eccentric collections, moving as far as possible not only from strict adult clothing, but also from what used to be characterized by the concept of "luxury designer clothes."

One of the pioneers of this pofigistic trend was Edie Sliman and his updated Saint Laurent with torn pantyhose, shiny nightie and stretched sweaters like those in the 90s, twenty-year-old Courtney Love found herself for concerts in the most ordinary second-hand.

Following the loud act of teenage insubordination, Alessandro Michele’s collections for Gucci became senior, and they annoyed everyone with the motley stripes on the bags and fur on slippers, and now with renaissance knitwear in frills and colored tights.Next was Peter Dundas, who "refreshed" Roberto Cavalli from the club-gloss polish, and now Max Mara joins them in his updated role, where with the usual sand and pastel gray coats there is a canary lacquer skin, bright blue fur and a colorful wide strip. Has fashion finally got a sense of humor?

Saint Laurent Spring 2016

Saint Laurent Spring 2016

Gucci, autumn-winter 2016/2017

Gucci, autumn-winter 2016/2017

Roberto Cavalli, autumn-winter 2016/2017

Roberto Cavalli, autumn-winter 2016/2017

Max Mara, autumn-winter 2016/2017

Max Mara, autumn-winter 2016/2017

If you read the comments on the collections on Russian-language sites, then the punitive "Gucci completely ruined" or "return to Frida" seldom meet the opposition opinion, and everyone agrees that it used to be "beautiful" and now "delirious madman". And now let's try to remember what was under Fried: strict leather coats, wide-brimmed hats and perfectly ironed trousers - all these pointedly luxurious things happened from the 70's, the times of your mother's youth, and she, if she had something similar in the closet , would carefully save at least until your majority. The outfit of her expensive clothes, her silken dresses, the bags with the emblem - all this was praised by Frida, but the next day they forgot, even though they wrote down the eternal symbols of elegance.

With the arrival of Alessandro Michele, the Gucci brand was transformed and, relying on the same unchanged 70s, began to get all the same things from my mother's wardrobe, but no longer “symbols”, but real clothes in which mom danced at discos, went out of town, went on dates and lived to the fullest. Ask her about the beret, and about the goggles, and about the dress in crazy roses, and she will surely confirm to you that they are so worn out that they only left memories. But exceptionally pleasant. Michele also, without affecting axioms like a beige trench coat or a black velvet jacket, creates things that you want to wear with a sparkle in your eyes and with a smile.

Gucci, autumn-winter 2016/2017

Gucci, autumn-winter 2016/2017

Gucci, autumn-winter 2016/2017

Gucci, autumn-winter 2016/2017

The youth spirit, denying the canons of both femininity and prim elegance at the same time, gives itself access to the collections of many brands. Here in the second line of Victoria Beckham is the color scheme in the best traditions of the most vivid clips of Spice Girls (so that there comes back: 90th, 2000th or all together?), Burberry has "curved" pantyhose and the toughest boots on her legs, once dally-sporting DKNY - the clothes of a teenage girl from the outskirts, which at an intermediate age was carried away by hip-hop, at Tommy Hilfiger - "kindergarten" dresses with collars and socks,and even the brand-author of the odiously sexy bandage dresses Hervé Léger by Max Azria these same dresses now look like Kurt Cobain’s torn shirt.

Victoria, Victoria Beckham, Fall-Winter 2016/2017

Victoria, Victoria Beckham, Fall-Winter 2016/2017

DKNY, autumn-winter 2016/2017

DKNY, autumn-winter 2016/2017

Tommy Hilfiger, Autumn-Winter 2016/2017

Tommy Hilfiger, Autumn-Winter 2016/2017

Hervé Léger by Max Azria, Autumn-Winter 2016/2017

Hervé Léger by Max Azria, Autumn-Winter 2016/2017

It seems that fashion in one gulp drank the elixir of youth, and now we have to get used to the fact that designer things will resemble not only the “cream” of my mother’s wardrobe, but also how we feel the style we all live in bright Instagram filters and the atmosphere of fashionable permissiveness.



Related News


How can I hold back tears
Corner sofa in the interior of the modern living room
Proper dressing gown: warm, comfortable and beautiful
With whom are Libra compatible
Features of injectable blepharoplasty
What is collagen, how to replenish its reserves
Multicolored butterflies
The first teaser of Empire V based on the book by Victor Pelevin