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Barnes and Noble says anxiety book sales trending

Barnes &NobleBarnes&Noblesaidthatsalesofbooksrelatedtoanxietyareontheupswing.Getty/ScottOlson

  • saidthatsalesofbooksrelatingtomanagingandcopingwithanxietyareup26%fromayearago.
  • Thesalesdatashowsthatcustomersaregravitatingtowardsworkbooksandtoolkitstotryandmanagethegrowingstressof"ananxiousnation."
  • "TheAnxietycategoryhasreallypoppedinthelastyearasbookbuyerslookforpracticalguidesandstrategiesonhowtomanageanxiety,"Barnes&Noble'sseniordirectorofmerchandising,LizHarwell,saidinapressrelease.

Barnes&Nobleiscashinginonanxiety.

ThebookstorechainsaidinapressreleaseonWednesdaythatsalesofbooksrelatedtoanxietyareup26%year-over-yearcomparedtolastJune.Thebestsellingbooksinthecategoryincludeworkbooks,toolkits,andself-helpbooksaboutmanaginganxiety.

"TheAnxietycategoryhasreallypoppedinthelastyearasbookbuyerslookforpracticalguidesandstrategiesonhowtomanageanxiety,"Barnes&Noble'sseniordirectorofmerchandising,LizHarwell,saidinapressrelease.

Customersinstatesaroundthecountryarenotequallystressedout,however.California,Michigan,andMassachusettssawthelargestincreaseininterestinanxietybooks,whileTexas,NorthCarolina,andFloridasawthelargestdecreaseininterest.

Barnes& Noble

Barnes & Noble didn't ascribe a cause to this sudden increase in people wanting to deal with their anxiety, but noted that the purchase of books does imply they're looking for solutions.

"According to this sales data, we may be living in an anxious nation, but the good news is that book buyers across the country are also looking for solutions to their stress," Harwell said.

Along with an uptick in anxiety-related book sales, Barnes & Noble also noted an increase in sales of books in the fantasy genre, up 10%, and in the Finding Happiness category, which was up 83%.






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Barnes and Noble says anxiety book sales trending
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Date: 14.12.2018, 10:43 / Views: 84595